Basic Marketing :A Global Managerial Approach (Record no. 18887)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00400nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250508b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-252523-1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .M369 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault,Wlliam .D |
| 9 (RLIN) | 18753 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing :A Global Managerial Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii 612P ill |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item part | Long loan |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection Books | Embu Campus Library | Embu Campus Library | General Stacks | 08/05/2025 | 8230/2012 | 08/05/2025 | 08/05/2025 | Long Loan Books |