FUNDAMENTALS OF MARKETING :An African Perspective (Record no. 18417)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00617nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250127151637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250127b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9966443738 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Chuka University Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5410 |
| Item number | .K53 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kibera ,F.N & Chege Waruingi |
| 9 (RLIN) | 17925 |
| 245 ## - TITLE STATEMENT | |
| Title | FUNDAMENTALS OF MARKETING :An African Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi,Kenya |
| Name of publisher, distributor, etc. | KLB |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 259p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing---Africa |
| 9 (RLIN) | 17926 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing---study and teaching |
| 9 (RLIN) | 17927 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing---Africa--case studies |
| 9 (RLIN) | 17928 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Campus Library | Main Campus Library | General Stacks | 27/01/2025 | HF 5410 .K53 2009 | 24149/2025 | 27/01/2025 | 27/01/2025 | Long Loan Books |