THE MARKETING IMAGINATION (Record no. 14125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00452nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230403115708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230403b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-02-918840-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CHUKA UNIVERSITY |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .L48 1983 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LEVITT,THEODORE |
| 9 (RLIN) | 9484 |
| 245 ## - TITLE STATEMENT | |
| Title | THE MARKETING IMAGINATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEWYORK |
| Name of publisher, distributor, etc. | THE FREE PRESS |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 203P. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 9485 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection Books | Main Campus Library | Main Campus Library | Business Studies Library | 03/04/2023 | HF 5415.L48 1983 | 18688/2020 | 03/04/2023 | 1 | 03/04/2023 | Long Loan Books |