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Basic marketing: A global managerial approach

McCarthy, E. Jerome and William D. Perreault

Basic marketing: A global managerial approach - 11th ed - Homewood IRWN 1993 - Various pagings

ISBN: 0256128774

Subjects--Topical Terms:
Marketing --Management--United States
Export marketing--Management

LC Class. No.: HF 5415.13 / .M369 1993

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