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Basic Marketing :A Marketing Strategy Planning Approach

Perreault D. William ,Jr .,Ph.D. ,Cannon P. Joseph ,PhD and McCarthy Jerome E. , PhD.

Basic Marketing :A Marketing Strategy Planning Approach - 17th,ED - New York McGraw Hill 2009 - 758p.

ISBN: HF 5415.13 .M369 2009

Subjects--Topical Terms:
1.Marketing Management

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