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Advertising And Promotion An Intergrated Marketing Communications Perspectives

Belch George &Michael Belch

Advertising And Promotion An Intergrated Marketing Communications Perspectives - USA McGraw Hill 2009 - 838P.

Subjects--Topical Terms:
1Advertising 2.Sales Promotion 3.Communication In Marketing

LC Class. No.: HF 5823 .B387 2009

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