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Marketing leadership in hospitality and tourism; strategies and tactics for competitive advantage

Shoemaker,Stowe and Robert. C Lewis

Marketing leadership in hospitality and tourism; strategies and tactics for competitive advantage - 4th ed - NewJersey Pearson 2007 - 662p.

ISBN: 0-131182404

Subjects--Topical Terms:
1.Hospitality industry------Marketing

LC Class. No.: TX 911.3 .M3L49 2007

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