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Blue ocean strategy : How to create uncontested market space and make the competition irrelevant

Kim, W Chan and Mauborgne Renee

Blue ocean strategy : How to create uncontested market space and make the competition irrelevant - Boston Havard business school press 2005 - 240p

ISBN: 1591396190

Subjects--Topical Terms:
New products, Market segmentation

LC Class. No.: HF 5415 / .K 56 2005

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